Anhui Province releases' 15th Five Year Plan 'proposal to build cultural tourism industry into a pillar industry

Today, the Anhui Provincial Committee of the Communist Party of China released a proposal on formulating the 15th Five Year Plan for National Economic and Social Development.

Among them, it is proposed to build the cultural tourism industry into a pillar industry. Improve the cultural management system and production and operation mechanism. Improve the cultural industry system and market system, implement the strategy of driving major cultural industry projects, carry out actions such as cultivating market entities, optimizing business formats and products, and promoting cultural and tourism consumption, and cultivate more "Anhui brand" cultural industry main forces. Implement the project of inheriting and developing intangible cultural heritage, and promote the high-quality development of historical classic industries such as the Four Treasures of the Study. Explore effective mechanisms for the deep integration of culture and technology, promote the digital empowerment and information transformation of cultural construction, support the construction of Ziyunshan Cultural and Creative Industry Park as a first-class cultural and creative industry park in China, promote the creation of cultural and creative parks, streets, buildings, and corners tailored to local conditions, continue to implement actions to enhance the integration of culture, tourism, literature, art, cultural and cultural heritage, and accelerate the development of new cultural formats. Promote the integrated development of rural tourism, urban tourism, and multiple industries, expand the supply of high-quality cultural and tourism products, comprehensively improve the quality of cultural and tourism services and consumer experience, build a national leading zone for comprehensive tourism development and a preferred destination for inbound tourism, and enhance the "picturesque Anhui" cultural and tourism image. Promote the high-quality development of the sports industry, expand and strengthen a number of competitive sports enterprises and independent brands, cultivate emerging consumer formats such as e-sports, low altitude sports, and new energy racing, and innovate the hosting of a batch of "Anhui Brand" original brand event IPs.